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31 May 2017 | eLABORATE

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Kulzer unveils new name, new look, new products and technologies at IDS

From July, dental manufacturer Heraeus Kulzer will operate under the new name of Kulzer. With its name change, the Hanau Company will focus on the strengths that have made Kulzer successful - strong partnerships with users, dealers and universities, best-in-class materials, innovations and a service portfolio that's unique in the market.


Kulzer's new corporate design made its debut on the world stage at the International Dental Show (IDS) in Cologne, Germany in March this year. For its customers globally, the change of name will have no impact on their relationship with the company.

International Dental Show 2017: Showcasing the solutions of tomorrow

With new technologies, expert exchanges and exciting live demos at the 37th International Dental Show (IDS), visitors to the Kulzer booth gained first-hand insights into integrated solutions for smooth workflows in dental practices and labs. The highlight was the 3D printer, cara Print 4.0, which attracted plenty of attention. The Hanau-based dental supplier's new corporate design also proved popular.

With the large, green tooth icon right at its heart, Kulzer's booth at this year's IDS stood out from a distance. More visitors than ever before dropped by including many internationals who were able to see the company's new corporate design up close on the 660 square metre space. It went down well. "The new design is a great fit for Kulzer," said Andreas Kimmel, a dental technician from Koblenz, Germany. "It represents the linear, innovative strategy of the company. I was also impressed with the expert knowledge of their consultants."

Visitors to the booth could also experience the entire dental workflow, step-by-step - from the use of the intraoral scanner cara Trios in practices, to aesthetic veneering in labs. "This allowed the public to get to know us as a partner for integrated solutions," explained Novica Savic, Chief Marketing Officer at Kulzer. "With products that will be even more connected and integrated from now on, we are helping to ensure efficient processes in labs and practices. Under our new name, Kulzer, we remain a reliable partner for dental technicians and dentists."

3D printer pulls in crowds

The 3D printer cara Print 4.0, along with its printing materials and the polymerization unit HiLite Power 3D, was especially popular. "The cara Print 4.0 is not only fast, it is extremely precise. It accurately renders even the smallest detail and is very appealing from a price perspective," explained Dr Ulrich Koops, Group Product Manager for Digital Fixed Prosthetics at Kulzer.

Digital and analogue innovations

As well as its 3D printer, Kulzer presented other innovations for digital manufacturing in labs. The new model scanner cara Scan 4.0 offers dental technicians a compact scanner with high precision. In addition, with cara Mill 2.5, cara Mill 3.5 and cara Mill 3.5L, Kulzer offers various milling machines with different production volumes - suitable for every requirement and attuned milling materials. When it comes to the dima material-discs, dental technicians can choose between zirconia with different grades of translucency and multilayer, plus PMMA - and, since the IDS, even wax.

Products in action

In dental technology demonstrations, experienced speakers like Thomas Backscheider, Dieter Ehret, Björn Maier and Rüdiger Neugebauer showed how users can achieve outstanding results with ceramics, composites, gingival shades and more. For example, dental aesthetics specialists demonstrated how HeraCeram® Zirconia 750 can be used to achieve natural-looking veneering and characterisations. A young dental technician watched their presentation: "I work with this ceramic myself, so it's very interesting to hear what kind of practical tips the experts have up their sleeves."

'The Australian Kulzer contingent, totalling just under 20 professionals, thoroughly enjoyed the digital technologies education event leading into IDS and were blown away by the new Kulzer exhibition and digital launch at IDS Cologne," said Australian Managing Director Jeff Lauretti. "The future is looking great for our region and we are very excited to join with our colleagues throughout the world to celebrate the launch of our new identity in the market."

About Kulzer

Heraeus Kulzer GmbH is one of the world's leading dental companies with its headquarters in Hanau, Germany. As a trusted partner, the company supplies dentists and dental technicians with an extensive product range, covering cosmetic dentistry, tooth preservation, prosthetics, periodontology and digital dentistry. More than 1,400 employees at 26 locations worldwide are driven by their expertise and passion for the dental market and embody what the name Heraeus Kulzer stands for: service, quality and innovation. Heraeus Kulzer has been part of the Japanese Mitsui Chemicals Group since July 2013. Mitsui Chemicals, Inc. (MCI) is based in Tokyo, and has 131 affiliates with more than 13,400 employees in 27 countries worldwide. Its innovative, practical chemical products are as much in demand in the automotive, electronics and packaging industries as they are in other fields such as environmental protection and healthcare.

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