New Ivoclar Digital brand reflects consolidated digital expertise

Ivoclar Digital is the name of a strong and focused new brand developed by Ivoclar Vivadent. It provides dentists and dental technicians with state-of-the-art professional expertise throughout the entire digital process chain. The concept behind the brand will be presented at IDS 2017.

Since the successful introduction of IPS e.max® more than ten years ago, Ivoclar Vivadent has significantly developed the company's expertise in producing materials for the digital manufacture of aesthetic dental restorations. Over 100 million restorations have been produced with this material to date, making it the most widely used CAD/CAM materials system in the world. The clinical reliability of the system has been proven many times over. The know-how gained by the company over many years will be integrated into digital dentistry workflows and marketed under the brand name of Ivoclar Digital. Particular emphasis will be placed on ensuring easy and comprehensible processes: selecting materials and designing and producing restorations. The product range will be rounded off by a wide selection of services that will be accessible to dentists and dental technicians.

Ivoclar Digital will be presented to the public for the first time at IDS 2017. The International Dental Show will take place in Cologne, Germany from March 21-25, 2017.